I think the concept behind this new Rag and Bone ad campaign is clever. Give a bevy of top models, who would usually model for you, their own set of cameras and Rag & Bone clothing and let them or their loved ones take pictures of themselves. Turns into something fresh, casual, and about as real as a fashion ad campaign gets.
It also appeals to the voyeur in me. To be honest I embarrassingly discovered this trawling one of those skinner (Afrikaans slang for gossip) websites about nothing and everything! I mean...who knew Orlando Bloom shot some of these pics of wife Miranda Kerr?! And now I can sleep better...!
Images from here!
